其他
MICHAEL JORDAN’s war in China (Part1)
the trademark and believed the product produced by Jordan Sports Company was more or less related to MICHAEL JORDAN. For example, they believed that MICHAEL JORDAN was probably the image spokesperson of the products, or the product originated in the US. The truth is, Jordan Sports Company is a 100% Chinese company incorporated in Jinjiang of Fujian province, a city famous for its’ shoe-making industry, they have nothing to do with the USA nor MICHAEL JORDAN. Back in China twenty years ago, the IPR protection legal system was not very well established, by playing edge ball, this Company took advantage of the great reputation of MICHAEL JORDAN to open the market of sport products.