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Tips to Protect your Intellectual Property in China

Zenith Services Zenith Services 2023-03-22


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The brand name, product name and logo are almost certainly some of the most valuable assets of your company. Many companies know this. However, most businesses do not know how they are putting these issues at risk by doing business with China without FIRST applying for a trademark in China.



Registered your trademark ASAP!


Registering your trademark in China is a task that you need to remember even if you only want to take part in a single exhibition. It's not enough to have just the international IP certification, you need to register in China to secure yourself. 

The main reason behind this is China’s registered trademark protection adopts the principle of ‘application first’, which mean that the right to use an idea, a brand, a product does not belong to the entity that created it, but to the one that files it first. In short, whoever files it first wins.

Apply your China trademark before anyone in China (or ideally, anywhere else as well) has any clue that your company is looking to do anything in or with China.



Register your brand also in Chinese characters


It will ensure your brand as a better brand recognition. The economic advantages are clear. It helps Chinese consumers understand your brand when they can read your trademark and pronounce it.



Find a reliable trademark agency


Find a Chinese agency to save time and costs instead of an attorney in your own country. Unless he has an address / residence in China, a foreign company or person is not allowed to file an application himself. Even you have a permanent address in China, file via a Chinese trademark agency is advisable. The agency can help you a lot with the the Chinese trademark application forms and documents. China Trademark office only accepts the documents in CHINESE language.



Contact us!


Zenith Services is a partner of  WTOIP.com and we follow and advise our clients in cooperation with UTC Law Firm. 

For any enquiries, please contact us:
info@zenith-services.cn
Client Service WeChat ID: Zenith-Services



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About Zenith Services

www.zenith-services.cn

Client Service on WeChat: Zenith-Services


Zenith Services is a management consulting firm, working with SMEs and startups in China, providing its clients with advice and tailor-made solutions in strategy, recruitment, business operations, project management, and accounting. We are fact-driven and action-oriented. We work with our clients to build the capabilities that enable organizations to achieve sustainable advantages.



Our mission is to protect and enhance enterprise value by identifying, anticipating and solving critical business problems. We believe that the most effective way to add value to a customer is to become his partner. No matter the challenge, we focus on delivering practical and long-lasting results. Our solutions give executives the tools they need to make essential business decisions with greater certainty.




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